Client: Mecca Cosmetics
Set Square Productions is a long-time partner of Mecca – one of Australia’s leading beauty brands.
We regularly design and produce new store opening activations, mobile roadshows and pop-up installations that connect the iconic Mecca brand to their audience.
The 2018 iteration of MECCALAND spanned over three days in Melbourne and was a completely sold out, first-time event for the brand.
MECCALAND housed a range of new product releases and world-leading makeup and cosmetic brands all displayed in their own dedicated space. Mecca sought to create a unique interactive and memorable experience for their customers, while showcasing their products.
Set Square Productions designed and produced each stand in a unique way, to create a festival atmosphere and give each brand its own identity.
Mecca desired a new gift-with-purchase activation to showcase at all store openings. Set Square Productions designed and produced a working carousel to engage with customers and stand out in shopping centres.
Set Square Productions created a playful beach-style kiosk for Mecca to showcase between Melbourne and Sydney.