Noosa Relaxation Station

Tourism Noosa launched a winter campaign, ‘Noosa, The Relaxation Capital of Australia’, positioning the popular Queensland destination as a compelling holiday choice to its key interstate markets during the southern chill.

The campaign roll-out included a major brand activation at Federation Square in Melbourne, featuring Noosa local and MasterChef favourite, Matt Sinclair,  conducting cooking demonstrations and talking up his home town as part of his role as a Visit Noosa Ambassador.

Tourism Noosa once again engaged Set Square to create the Pop Up Relaxation Station for their marketing activation at Fed Square.

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