Tourism Noosa Pop Up
Knowing that Melbourne is Tourism Noosa’s highest yielding market, the “You Could Be Here” pop up campaign was to be rolled out across Melbourne in the middle of winter. Tourism Noosa came to us with the idea of a pop up beach house to promote their campaign, and entice Melburnians to escape the bitter cold and take a trip to Noosa.
A custom built shipping container was framed and themed as the classic Noosa beach house. Featuring distressed floors with lime washed oak veneer walls adorned with art, furniture, fresh plants and flowers completed the overall aesthetic. Located on the corner of Melbourne’s busiest intersection of Swanston and Flinders Street, the pop up ran activities from early morning to early evening all week long. Locals were able to engage and discover why Noosa is such a great holiday destination at this time of year. Certainly by the end of the project we were dreaming of a winter escape to Noosa.